Max Reinhardt Joins SURE Retractors Board of Directors

SURE Retractors Inc. has added Max Reinhardt to the company’s Board of Directors.
 
Reinhardt is currently president of Rest of World at Pacira Biosciences, a provider of non-opioid pain management and regenerative health solutions. Before joining Pacira, he served in several executive positions at Johnson and Johnson (2002-2019) including vice president of U.S. Sales, DePuy Spine; worldwide vice president of Marketing and worldwide president of DePuy Synthes Spine; vice president of Marketing for DePuy Synthes; and Global Franchise Unit leader – Joint Reconstruction, Mitek Sports Medicine and Power Tools. Reinhardt has a deep understanding of the worldwide spine business.

“In the spine business, Max is world-renowned for his experience and expertise,” said Forbes Butterfield, CEO of SURE Retractors Inc. “I am thrilled to have him join our team, and I am certain that he will help us make SURE Retractors a game-changing product in the worldwide spine business.”
 
SURE Retractors has filed patents for its technology worldwide, and plans to launch its line of products this fall.

“SURE Retractors Inc. is on the right path to success, and Max’s appointment to the board is more proof of that,” said Vince Proffitt, president of Spartan Medical. “We are thrilled to work with such a highly-esteemed team and to distribute their game-changing products.”

“I am delighted to support the SURE team at this pivotal time in the company’s evolution,” said Reinhardt. “The SURE portfolio of elegant, sterile-packed, single-use retractors are highly intuitive to use and ready whenever required, enabling maximum operating room throughput in a variety of settings.”

Based in Sunrise, Fla., SURE Retractors develops single-use, radiolucent spinal surgery retractors designed to maximize surgical volume, improve OR efficiency, improve profitability, and reduce infection risk.